Every contact centre representative – every agent, support specialist, or manager – has felt the pain of a long customer service queue. Even the most effective phone greetings lose their charm after continued hold music.
Your call is important to us. Please stay on the line and a member of our customer service team will be with you as soon as possible. Your approximate hold time is now 97 hours.
Artificial intelligence offers a suite of business-changing benefits. In the world of customer service, AI often means improved customer self-service, better automated assistance, and a larger percentage of customer concerns satisfied during their first interaction with support staff.
AI also offers a massive improvement over traditional call routing strategies, instead routing customers to agents best suited to address their concerns without further consultation.
Celia Cerdeira at Talkdesk explores artificial intelligence and how it improves the complete contact centre experience for both agents and customers.
What Are the Key AI Components of an AI Contact Centre?
Better customer service begins with better intelligence. In an era where personalized service is more important than ever, AI helps agents capture and use information that provides each customer with the solutions they need.
These features include virtual agents, live agent assistance, and proactive customer engagement-all of which help reduce costs and improve overall efficiency.
Virtual Agents
A virtual agent combines scripting with artificial intelligence to provide an automated version of customer service.
While this form of customer support can’t satisfy every issue, it provides a greater degree of self-service that allows many customers to fix their own problems. This reduces queue times and improves resolution rates.
Interactive voice response (IVR) is one of the earliest forms of automated customer service. This virtual agent prompts consumers with options based on their individual issue.
Based on how customers respond to prompts, the IVR system can send them to alternative phone menus or elevate the issue to a real agent.
Given the limitations of an IVR system, however, the best companies are actively transitioning to generative AI to further personalize automated customer assistance.
Virtual agents are responsible for answering and categorizing customer outreach, whether customers connect with support teams via email, phone, or chat.
When customers reach out through a phone call, for example, virtual agents can analyze speech patterns and intent, using natural language processing (NLP) to route those calls to the appropriate team.
Virtual agents can also identify keywords and keyphrases that might indicate a particular type of issue.
Using a virtual agent is one of the only ways to offer true, 24/7 support for your customers.
Live Agent Support
AI can’t replace human intuition. In a contact centre environment, that intuition helps customers understand and solve some of their most complicated issues.
Fortunately, artificial intelligence offers a full suite of features to complement the hard work of each support agent.
Here’s how AI already supports live agents in a contact centre environment:
Real-Time Information
Agents have access to valuable customer information that informs the nature of their concern.
For example, in-app automations give agents access to customer data without exiting their current workspace.
Call Monitoring
AI monitors interactions between customers and agents to ensure that conversations satisfy customer needs in an efficient but complete manner.
Voice and screen recording capabilities allow for easy call evaluation, with time stamps that can draw managers’ attention to particular aspects of each interaction.
Warm Transfer
Customers don’t like repeating information, particularly if they’re already frustrated with their product or support experience.
AI solutions can summarize conversations between callers and agents and provide that information to the next agent.
This saves the customer from repeating details and creates seamless service, regardless of the outreach channel a customer prefers.
What Does AI Mean for Your Company’s Productivity?
AI is often the fastest distance between customer challenges and prescribed solutions. The modern era of AI and automation allows contact centres to unlock new benefits in operations, productivity, and issue resolution.
Artificial intelligence can visibly improve contact centre performance in several important ways:
- Forecast customer demand based on historic and real-time data.
- Aggregate analytics in custom dashboards that make it easier for contact centres to review figures for their most important outcomes.
- Route all customer interactions to agents already prepared to handle incoming customer concerns.
- Reconnect customers back to the same agent when a disconnection occurs.
- Proactively schedule agents during anticipated times of peak customer needs.
As one of the most important ingredients in customer satisfaction, customer service should represent a large part of your company’s retention strategy.
However, factors like remote agents, emerging customer concerns, shifting acronyms, and the sheer scale of a contact centre can make the entire process difficult to manage.
This blog post has been re-published by kind permission of Talkdesk – View the Original Article
For more information about Talkdesk - visit the Talkdesk Website
Call Centre Helper is not responsible for the content of these guest blog posts. The opinions expressed in this article are those of the author, and do not necessarily reflect those of Call Centre Helper.
Author: Talkdesk
Published On: 6th Jun 2024 - Last modified: 23rd Oct 2024
Read more about - Guest Blogs, Celia Cerdeira, Talkdesk