Clarabridge Announces Integration with Microsoft

Clarabridge has announced that its text and speech analytics solutions now integrate with Microsoft Dynamics 365 Customer Voice and Dynamics 365.

The combined solution will enable decision-makers to utilize deeper, more comprehensive analytics across all customer feedback sources to drive action on customer experiences, transform their understanding of the customer journey, and better inform customer engagement decisions.

Customer experience data accumulates in surveys, social media, digital and phone conversations, emails, and more.

Clarabridge CX Analytics uses AI-powered natural language understanding (NLU) to analyse all these sources – including Dynamics 365 Customer Voice surveys – driving action by automatically identifying friction and high-effort touchpoints along the customer journey.

Other benefits include discovering the root cause and drivers of traditional key performance metrics such as NPS, CSAT, churn, sales success, and customer lifetime value.

This information is then made available for issue tracking, aggregated reporting, and close loop case management in Dynamics 365.

The Clarabridge and Microsoft solution enables organizations to visualize accurate insights and confidently close the loop with customers.

Clarabridge’s NLU derives effort, sentiment, emotion, and intent from the actual words that customers use during interactions and feedback.

The technology identifies compliance issues, emerging customer complaints, and more, with unified dashboards presented in either Dynamics 365 or Clarabridge CX Studio.

Alerts from Clarabridge trigger workflows in Dynamics 365 to coordinate follow-up action by the appropriate teams using Microsoft applications through Dynamics 365, such as Microsoft Power Automate, Power BI, Power Apps, and more.

“By integrating Microsoft and Clarabridge solutions, we’re taking the first step toward a digital revolution for the customer experience market,” said Clarabridge Founder and Chief Strategy Officer, Sid Banerjee.

“Because of this integration, customers can benefit from two of the industry-leading solutions to gain a unified view of customer experiences that will increase efficiency, save money, reduce effort, and drive top-line growth in their organizations.”

“A lot of customers’ data is languishing in silos and isn’t working with their current applications or orchestrations to drive engagement,” said Microsoft General Manager of Dynamics 365 Sales, Ray Smith.

“We’re pleased to work with Clarabridge because we see Clarabridge playing an important role in creating an action-oriented, omnichannel customer experience solution that offers deep industry expertise and real insight.”

Clarabridge customers can load and analyse Dynamics 365 Customer Voice surveys with the current Clarabridge CX Studio offering.

Clarabridge dashboards and alerts integrated with Dynamics 365 will be available in November 2020.

This news story has been re-published by kind permission of Clarabridge – View the original post

Author: Robyn Coppell