10 Fun Ideas for Customer Appreciation Day

Customer Appreciation Day is the perfect opportunity to show your customers just how much they mean to your business. But how do you make the day truly special and memorable?

In this article, we’ll explore 10 fun and creative ways to celebrate, along with a quick overview of this special occasion that’s all about saying ‘thank you’ to your loyal customers.

Building on the excitement of Customer Appreciation Day, let’s take a closer look at what it’s all about.

What Is Customer Appreciation Day?

Customer Appreciation Day is an event that some organisations choose to create as an excuse to shower their customers with appreciation and nice gestures.

Then, you treat the day as if it’s an annual holiday and celebrate it with your customers every year – as a designated day to express your gratitude.

On this day, it is also good to celebrate the “festivities” with your team in the contact centre, so they are sure to be in good spirits while handling customer contacts.

When Is Customer Appreciation Day?

Typically Customer Appreciation Day is held on the third Friday in May.

In 2025, Customer Appreciation Day will be held on Friday 16th May 2025.

The dates for the next few years after that are highlighted in the table below:

It is usually held on the Friday because contact volumes in the contact centres are generally lower than earlier in the week.

Also, May tends to a month when everyone’s excited for the summer, so it’s good to bring that “feel-good factor” into your celebrations.

However, remember that this is not an official date. A Customer Appreciation Day can be held on any other day of the year – if that better suits your organisation.

All sounds good so far, right? But what sorts of things can you do to ensure that your customers get into the “spirit” of your Customer Appreciation Day?

10 Fun Ways to Celebrate Customer Appreciation Day

Each good idea for Customer Appreciation Day should involve imagination, care and creativity, be it through a small gift basket, gift cards, or a customer loyalty credit on goods and services, etc.

With this advice in mind, let’s take a look at ten fun, personalised ideas that will help to make your Customer Appreciation Day a success.

1. Provide a Surprise Upgrade

To thank existing customers, catch them unaware with an upgrade and make it easy for them to claim it.

This is a good tactic to capture the power of surprise and create big peaks in positive customer emotion.

To do this, create a list of your most loyal customers, target customers who are active on social media (who may share their positive experience) or simply pick customers at random.

Whichever way you do it, this strategy can work really well if you’re a subscription-based business, an airline or an entertainment provider.

Just make sure that you don’t continue to charge for the upgraded service after the customer’s special subscription is over. This may only cause customer frustration later on.

Another key benefit of doing this is that it gives your customers an opportunity to engage with your more expensive offerings, which may generate more revenue over time.

2. Invite Customers to Special Events

On the theme of creating opportunities for customers to interact with your products while showing them your gratitude, inviting enthusiastic customers to a special event on Customer Appreciation Day can be an exciting idea.

Take John Lewis as an example, a company which invited some of its customers to have a sleepover in some of its UK stores – taking the “try before you buy” slogan to a whole new level.

Then there are companies which look to create bizarre experiences that really enable them to stand out from the crowd. Just take a look below at how LinkedIn promoted its conference by turning the Hilton hotel in London into an Ice Cave.

As an alternative to inviting individual customers to special events, you can arrange pop-up events throughout Customer Appreciation Day and advertise them on social media.

For example, IKEA launched a series of pop-up restaurants, while Cartoon Network’s television show Rick and Morty had a travelling pop-up giveaway “Rickmobile”, which gave away exclusive merchandise.

3. Showcase Customer Stories on Your Social Media

A nice idea to help fill your social channels with positivity on Customer Appreciation Day is to share short, enlightening customer stories that will strengthen that customer’s connection to your business.

Talk to your contact centre advisors and ask if they’ve recently heard any heart-warming stories from customers and look for particularly good examples of positive customer feedback.

Then, talk to the advisor and create a short summary of the customer’s story and get in touch with the customer – to check that they’re happy for you to “release their story”.

If possible, then try to set up a quick meeting with the customer and take a photograph with them – to make your message more visually striking.

Just look at the photo below as an example of how you can use a #customerstory to create a positive online impression amongst your followers.

If you can add a link in your post to the entire customer story on your website, you will also be able to further increase the customer’s sense of value.

4. Create Opportunities for Customers to Win Prizes

McDonald’s has Monopoly, SkyBet offers Super Six, and Google runs Doodle4Google – all designed to encourage customers to compete for big prizes.

While free giveaways are always appreciated, customers often value rewards more when they feel they’ve earned them. Customer Appreciation Day is a perfect opportunity to strengthen emotional connections with your audience.

Competitions are a great way to engage, so consider ideas like a “#doityourway” contest, where customers share creative photos using your product, and the most liked entry wins a prize.

You could also try video contests, online scavenger hunts (think Pokémon Go), or trivia challenges where the fastest correct answer wins.

However, one challenge with these types of competitions is distinguishing between actual customers and casual followers.

Either way, if these competitions take off, customers/followers end up doing your marketing for you!

5. Use Social Listening to Make Your Customers Smile

When customers tag your brand in social media posts, they’re not just being friendly – they’re looking for your attention.

On Customer Appreciation Day, make sure to have a dedicated team engaging on social media, responding to every mention. Retweet, comment, and share positive feedback to spread the joy and make customers feel seen.

Take inspiration from Suja Juice, the organic cold-pressed juice company, which used social listening to find users mentioning #sick, #mondayblues, or #hungover. They surprised these individuals with free same-day delivery of refreshing juice – a fun and creative gesture.

Alternatively, add humor to your social interactions, as long as it aligns with your brand. Just look at the viral tweet from Pizza Hut for an example.

While we’re not suggesting getting into a heated debate, using memes, GIFs, and lighthearted jokes can certainly brighten your customers’ day on Customer Appreciation Day.

6. Donate to Charities Customers Care About

Some organisations will make a donation to a charity in a valued customer’s name, to support important causes and make a nice gesture. However, by doing so, these organisations are missing out on an opportunity to better connect with customers.

It is instead better to reach out to customers and ask them which charities they would like to support, as they may have a particular charity that means a great deal to them.

If supporting your organisation can mean supporting a charitable organisation with which the customer has a special bond, an emotional connection may begin to form – especially if you then send a personalised email with proof of the donation.

An alternative strategy could be to run a poll on social media and crowdsource a charity to send a “lump-sum”, giving a smaller amount to the other charities. This will ensure everyone gets something, while you pay more to the charity that the majority of your customers value most!

7. Pay Their Bill

Discounting a customer’s bill or maybe even just taking off 10% of the overall charge is a great way to say thank you to customers for their business on Customer Appreciation Day.

The thing here is to avoid doing this for everyone, otherwise all of your customers will start phoning the contact centre with the expectation of getting a special deal.

So, maybe each advisor could get a “star caller” to whom they can offer a discount. This enables the advisor to pass on good news that will hopefully make them feel happy, which adds to the joy of the event.

An alternative strategy would be to send customers special discount codes – shared via SMS and completely unique – so that they can only be used by specially selected customers.

8. Get Creative With Your Giveaways

Anticipation is a great emotion to a engage customers with your brand, so it can be good to offer “anticipated” giveaways, which will still surprise the customer if they win.

As an example, you can offer scheduled giveaways where you promote that you’ll be releasing a question or a “call to action” at a certain time and then the first five or ten customers to respond correctly win a prize.

With this idea, you can also create a sense of urgency, which can be really good if you’re giving away a new product – to build excitement up to its launch.

You can also use social media platforms like Facebook Live to share the “real-life” excitement with customers when giving away prizes for Customer Appreciation Day.

Just remember to keep your prizes “on-brand”. You know existing customers have an interest in your business, so they’ll likely value a relevant prize as opposed to a generic giveaway.

9. Reward With Experiences

Customer Appreciation Day is all about crafting memorable experiences that foster stronger customer loyalty. People often cherish experiences more than material gifts, so offering experiences as rewards allows customers to create lasting positive memories tied to your brand.

However, when rewarding with experiences, it’s essential to ensure that the experience aligns with the customer’s interests. For instance, a die-hard rugby fan might not be thrilled with opera tickets.

To avoid such mismatches, consider offering customers a choice of experiences, allowing them to select what resonates most with them.

O2, one of the pioneers of rewarding through experiences, offer prize draws, so its customers can choose the prize that best suits them, as shown below.

So, running prizes draws like this can be a fun addition to Customer Appreciation Day and – alongside experiences – you may want to consider offering special-edition products, to provide the customer with something special. This can be a great idea if you have a “trendy” brand.

10. Film and Share Your Appreciation

A nice addition to your social channels on Customer Appreciation Day is to share a video that includes a number of employees sharing their favourite interactions with customers.

In this, you can include great customer feedback and “name drop” people to give them personalised recognition – while the video also helps to project the more human side of your brand.

Other good features for the video might be to share with customers how their feedback has inspired positive changes in the way you work and, of course, a big thank you!

As a great example of how to do this well, below is a video that subscription cosmetics company Birchbox created for their Customer Appreciation Day

The video proved a hit on the company’s YouTube channel, attaining well over 15,000 views.

How to Bring Customer Appreciation Day Into the Contact Centre

By using some of the ideas above for your Customer Appreciation Day, you will hopefully create a real buzz amongst your customer base.

The unfortunate side effect is that this buzz will likely equate to an increase in contact volumes, so you’ll have to bring in more advisors.

But you don’t want overworked, grumpy advisors handling contacts from customers on Customer Appreciation Day, do you?

So, make sure you spread the fun across your workforce too, perhaps in these three areas: fun, food and drink.

Fun may involve gamification, including special motivational games like contact centre bingo, the wheel of wow and cell wars. But try to let advisors have a say in which games to play, so they are more invested in what they are playing for.

Then, in terms of food and drink, perhaps plan a special lunch for the team with special mocktails as nice gesture  – with advisors again being the drivers behind these activities.

It’s like Richard Branson’s infamous quote: “If you look after your staff, they’ll look after your customers”. This quote never has more significance than on Customer Appreciation Day.

For more ideas for games like those above, read our article: Motivational Games for Call Centres

In Summary

Customer Appreciation Day is a dedicated opportunity to thank your customers for their business, with some organizations even extending the celebration into a full week.

The goal is to organize activities that genuinely engage your customers, strengthen loyalty, and express heartfelt gratitude. By offering thoughtful, creative, and personalized gestures, you can make a lasting impact.

While traditional tokens like gift baskets and handwritten notes are meaningful, there’s room to explore more innovative and exciting ideas.

Lastly, don’t forget to infuse the same appreciation into your workplace. Celebrate with your team by incorporating fun activities, great food, and a cheerful atmosphere to keep spirits high while they interact with customers.

For more ideas for increasing customer engagement with your brand, read our articles:

• 5 Customer Engagement Strategies That You Cannot Ignore
• How to Build an Emotional Connection With Customers
• 9 Strategies to Improve Customer Satisfaction

Author: Charlie Mitchell
Reviewed by: Jonty Pearce