CCW Market Study: State of Generative AI

Some technology is about more than uncovering a few new efficiencies or optimizing some antiquated user interfaces.

Some technology is about transforming everything you know and feel about customer contact.

Over the past few years, leaders have been eyeing generative AI as an example of the latter.

They believe it can revolutionize self-service, transform customer journeys, increase personalization, strengthen our understanding of customers, and unlock unprecedented employee happiness and performance.

But what is the surest pathway to these results? What can we do to ensure generative AI lives up to this hype? What strategic changes must brands make to capitalize on their new tech?

The product of CCW Digital’s exclusive, in-depth research, this Market Study has the answers.