Sabio Expands ‘Disrupt’ CX Event Across Europe for 2025

Sabio Group has announced the expansion of its ‘Disrupt’ programme across Europe in 2025, adding Paris to its established events in London and Madrid.

Launched in 2017, Disrupt has become a notable event for customer experience (CX) professionals, attracting around 1,000 decision-makers annually.

The expanded programme comes as businesses face growing CX challenges, driven by evolving AI technologies, economic pressures, and rising energy costs.

Under the theme ‘Delivering on the Promise’, the 2025 programme will highlight how global brands are applying AI, automation, and data solutions through case studies and live demonstrations.

The series begins in Madrid on April 3rd, featuring speakers from Abanca, Renfe, and Securitas Direct.

Gabriel Rodriguez, Managing Director for Sabio Spain, said, “Spanish enterprises are embracing digital transformation at remarkable speed. Our Madrid event will demonstrate how leading Spanish brands are balancing technological innovation with the human touch that remains fundamental to meaningful customer relationships.”

You can register for Sabio Disrupt in Madrid here

London’s flagship event follows on May 20th at Tobacco Dock, with Paris hosting its first Disrupt event on June 3rd. Sabio is also exploring additional European locations for future events.

Daniel Seaborne, Managing Director for UK & South Africa at Sabio Group added, “Our London event has set the benchmark for CX excellence since 2017. For 2025, we’re bringing together our strongest speaker lineup yet, showcasing organisations that are redefining customer service through strategic AI implementation and innovative agent support systems.”

You can register for Sabio Disrupt in London here

Highlighting the significance of the Paris debut, Hervé Racine, Managing Director for Sabio France, Italy and Morocco, stated, “The French market has distinctive customer experience expectations, particularly around personalisation and service efficiency. Our Paris event will address regional and global CX challenges while connecting French CX leaders with global innovations that are setting new benchmarks of excellence.”

You can register for Sabio Disrupt in Paris here

Attendees can expect insights from industry leaders, interactive workshops, and networking opportunities designed to address current CX challenges.

For more information about Sabio - visit the Sabio Website

About Sabio

Sabio Group is a global digital customer experience (CX) transformation specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Malaysia, Singapore, South Africa and India. Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.

Find out more about Sabio

Author: Hannah Swankie
Reviewed by: Jo Robinson