Smobi Partners With Vonage to Power RCS Messaging

Vonage has been selected by Smobi to deliver Rich Communication Services (RCS) through the Vonage Messages API.

Smobi, an AI-driven RCS platform tailored for e-commerce, enables businesses to send branded and verified messages that aim to enhance customer trust and engagement.

Kunal Puri, Founder of Smobi, said, “This is only the beginning of RCS’s potential as a game-changing communication channel.

We’re excited to see how this partnership with Vonage raises the benchmark for customer engagement in the industry.”

The platform supports manual RCS campaigns, offering interactive messaging capabilities at scale. Smobi also features a conversational AI agent, Mo, designed to engage customers proactively and respond to inquiries in real time.

An integrated analytics dashboard offers insights into message performance, helping brands refine their communication strategies. With SMS fallback supported by the Vonage Messages API, the system ensures message delivery even when RCS is unavailable.

Seckin Arikan, Head of API at Vonage, said, “Smobi joins a growing list of Vonage RCS customers in the US market.

This collaboration exemplifies Vonage’s continued leadership in RCS innovation and underscores our commitment to helping businesses effectively connect with their customers in meaningful, impactful ways.”

For more information about Vonage - visit the Vonage Website

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Vonage is redefining business communications, helping enterprises use fully-integrated unified communications, contact centre and programmable communications solutions via APIs.

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Author: Hannah Swankie
Reviewed by: Rachael Trickey