Articles - Brad Cleveland

Brad Cleveland is a well-respected Consultant, Keynote Speaker, and Course Instructor with expertise in customer strategy and management.

With a career spanning 45 U.S. states and 60 countries, Brad has worked with renowned clients such as American Express, Apple, USAA, and government organizations in the U.S., Canada, and Australia.

He is the author of “Leading the Customer Experience” and “Contact Center Management on Fast Forward,” and his books and LinkedIn Learning courses have been translated into multiple languages.

As a media contributor and thought leader, Brad has been featured in major publications like The New York Times and The Wall Street Journal and was honoured with ICMI’s Inaugural Lifetime Achievement Award. He is also a founding partner and former CEO of the International Customer Management Institute (ICMI).

Connect with Brad on LinkedIn

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A Quick Guide to CX Audits
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Capture Customer Needs – Just Like This!
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Customer Effort and Emotion – 10 Reasons to Take Action Today
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Why Is It Getting Harder to Be a Good Customer Service Leader?
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10 Mistakes That Damage Your Forecast Accuracy
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How to Better Prepare Your Contact Centre for the Future
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AI in CX Is All About Frontline Employees
How Can CX Improve the Contact Centre?
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An Introduction to… Customer Access Strategy
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Transitioning From Fixed Shifts to Optimized Schedules
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6 Tips for Driving Better Scheduling Practices
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12 Budgeting Principles for Contact Centre Resourcing
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10 Creative Scheduling Approaches to Improve Staffing Levels
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How to Interpret Real-Time Reports Correctly