5 Ways to WOW Customers

Delivering exceptional customer experiences comes down to giving more – including ensuring agents receive the same level of TLC as customers, introducing best practice processes and deploying the right technology.

Here are a few ideas for inspiration:

1. Power Your Super Agents – the journey to wowing customers starts with wowing frontline staff. No doubt, many agents are feeling far from super after the challenges of the past year. It’s time to reinvigorate everyone with a fresh approach.  Maintain honest and open communications and encourage agents to continue with new learning.  Introduce self-service scheduling to allow agents to create a better work/life balance.  Then, give them the tools to drive exceptional CX with technology that blends desktop applications and customer interactions in one simple, intuitive interface.

2. Hold the Right Customer Conversations – by truly understanding how customers want to interact with your brand and then providing them with the channels of their choice. While the pandemic has accelerated digital expansion including the introduction of new channels such as social media, Calabrio’s own research reveals that customers expect a fast and efficient service with the human touch.  While 57% of contact center professionals say customers expect ‘multiple channels for communication’, 68% express a desire for ‘human agent availability over bots.’[ii]  The focus going forward is to invest wisely, namely in technology that enriches the customer experience by being meaningful.  If you don’t know what channels matter to your customers, simply ask them.  Then, save the clever stuff for improving customer service such as uncovering bottlenecks or using automated analytics to reveal which channel is trending on a customer’s wish list.

3. Aim for Analytics-Driven Service – advancements in Artificial Intelligence (AI) and Machine Learning (ML) provide contact centers with the valuable insights they need to give more to agents and customers. AI-driven speech analytics capture 100% of customer interactions while quality management (QM) helps identify the one word that keeps cropping up in customer conversations to flag up issues, categorise calls and then prioritise them.  Meanwhile, the latest chatbots for agents and sentiment analysis identify potential cries for help in the contact center from identifying agents who are struggling to cope to picking up on the mood of the customer.

4. Introduce Operational Best Practices for a Competitive Edge – using important operational and managerial insights that come directly from the contact center. Forward-thinking organizations are utilizing this valuable intelligence to change their ways of working and boost productivity.  Take the example of Thomson Reuters.  By acting on data, the company has dramatically improved efficiencies, increasing new agents’ utilization of knowledge assets to better answer customer questions and accelerate resolution times.  A 6.4% increase in CSAT and expected 3% saving in operating costs are just the icing on the cake!

5. Invest in Technology With the ‘Give More’ Gene – the best solutions are designed to ensure stellar customer and agent experiences. Built with ‘give more’ in their DNA, they combine ease of use with the latest analytics and business intelligence (BI) to readily anticipate and respond to customer enquiries while empowering agents to reach their full potential.  Look out for vendors who value partnership, innovating alongside their user community to build products that help organizations stay connected to customers and one step ahead of the competition.

Save the Date for Calabrio’s Big CX Quiz on Wednesday, May 5, 2021
At Calabrio, we have joined forces with James Dodkins, the Customer Experience Rockstar and host of Amazon Prime’s ‘This Week in CX’, to present our first annual quiz, giving contact center professionals the opportunity to test their customer experience expertise and learn new strategies on how to achieve CXcellence.

As James says, “CX makes the world go round, but how much do you really know about making it memorable and impactful for your company? True CXcellence is about giving more, and in the 2021 Big CX Quiz we are focusing on improving experiences for customers, teams and organizations alike.  We promise you’ll walk away recharged, re-inspired and reconnected.”

With the focus on giving more, the top four winners of Calabrio’s ‘Big CX Quiz’ will each receive cash prizes that can be donated to the charity of their choice.  For more information and to register, click here.

This blog post has been re-published by kind permission of Calabrio – View the Original Article

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About Calabrio

The digital foundation of a customer-centric contact centre, the Calabrio ONE workforce performance suite helps enrich and understand human interactions, empowering contact centres as a brand guardian. Calabrio ONE unites workforce optimisation (WFO), agent engagement, and business intelligence solutions into a cloud-native, fully integrated suite.

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Author: Calabrio