What Is Failure Demand? Related Articles Failure Demand – Reducing Cost and Improving the Customer Experience How to Forecast Demand in the Contact Centre 20 Demand Planning Techniques for Your Call Centre Definition: Contact Centre Jargon and Terminologies © violetkaipa - Shutterstock - 1483992593 225 Filed under - Definitions Failure demand is the term used in call centres when contacts come in regarding a fault of the company within the customer journey. In other words, the business’s failure to do something. For example, a failure to call back, stock enough of a particular product to align with a marketing campaign, deliver something on time, or something of that nature, which in turn creates extra demand for the contact centre. When such events occur, this extra demand is known as failure demand. For more information on failure demand, read our article: Failure Demand – Reducing Cost and Improving the Customer Experience Author: Robyn Coppell Published On: 23rd Feb 2023 Read more about - Definitions Recommended Articles Failure Demand – Reducing Cost and Improving the Customer Experience How to Forecast Demand in the Contact Centre 20 Demand Planning Techniques for Your Call Centre Contact Centre Jargon and Terminologies Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to Webinars & Events Weekly Newsletter