Personas are an often-neglected or misunderstood element of customer-centric service design. This guide aims to meet a real need for practical advice and guidance by helping organizations develop effective personas that will enable outstanding customer experiences.
A West Expert Guide by Amy Scott, CX designer, Sedulous
Click here to download your copy of the White Paper.
Author: Rachael Trickey
Published On: 24th Feb 2020 - Last modified: 14th Apr 2020
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