Zendesk has announced that it’s signed a agreement to acquire Local Measure, a provider of CCaaS and advanced voice solutions, and a long-time AWS partner.
The acquisition aims to enhance Zendesk’s AI-driven voice capabilities, expand its reach into complex service environments, and strengthen its integration with Amazon Connect, AWS’s cloud contact center solution.
Highlighting the significance of the acquisition, Tom Eggemeier, CEO of Zendesk, stated, “By acquiring Local Measure, we are fast-tracking our ability to deliver a fully integrated, AI-powered voice solution that combines the strength of Zendesk’s platform with the flexibility, security, and scalability of Amazon Connect. This move positions Zendesk to lead in the next generation of AI-powered service.”
Local Measure’s technology supports high-volume customer interactions with AI-powered automation, advanced call routing, and unified service and sales operations.
Jonathan Barouch, CEO of Local Measure, said, “We’ve worked closely with Zendesk as a strategic partner, and this next step means faster deployment, lower complexity, and cloud-native innovation making Zendesk a fresh alternative to legacy Contact Center providers.
Together, we can bring customers the best of both worlds – Zendesk’s industry-leading AI-driven service solutions and Local Measure’s deep expertise in voice technology and contact centres.”
The deal also deepens Zendesk’s collaboration with AWS, enabling more advanced automation and scalable service solutions.
The acquisition will proceed through a scheme of arrangement under Australian law, subject to shareholder, regulatory, and court approvals, with completion expected in May 2025.
Colleen Aubrey, senior vice president of AWS, said, “We are excited to work with Zendesk and Local Measure to unlock new opportunities for organizations to benefit from Amazon Connect helping them improve customer experience and operate faster, smarter, and more efficiently.”
Author: Hannah Swankie
Reviewed by: Rachael Trickey
Published On: 25th Feb 2025
Read more about - Latest News, Zendesk
