8×8 has recently introduced the 8×8 Aftersale Assist solution.
Built on the 8×8 Platform for CX, the solution integrates 8×8 contact centre, CPaaS, and Unified Communications to address key post-sale challenges, particularly during peak return periods like January.
Lisa Martin, Chief Revenue Officer at 8×8, said, “With 8×8 Aftersale Assist, we are providing retailers with the tools they need to turn every shopper into a loyal customer – seamlessly transforming transactions into lasting relationships.”
According to the National Retail Federation, total retail returns are projected to reach $890 billion in 2024, making return reduction a priority for businesses.
The solution is said to help retailers by providing guided product setup and troubleshooting via one-way video, reducing confusion and frustration.
It also aims to minimise operational costs by offering virtual support at critical points in the customer journey, eliminating unnecessary returns and service requests.
Additionally, it is designed to enhance customer experience and loyalty by ensuring accessible, high-quality service and improving personalization through AI-powered self-service options and direct agent consultations.
Hunter Middleton, Chief Product Officer at 8×8, said, “8×8 Aftersale Assist ensures that retailers have the tools they need to enhance customer experiences, driving customer satisfaction and loyalty and eliminating unnecessary, costly returns and material expenditures.”
8×8 Aftersale Assist enables proactive customer engagement through automated SMS, AI-driven self-service, and seamless agent escalation to video for real-time issue resolution.
Integrated with 8×8 Sales Assist, it is intended to provide a smooth transition from pre-sale to post-sale support, helping retailers optimize the entire customer journey.
For more information about 8x8 - visit the 8x8 Website
Author: Hannah Swankie
Reviewed by: Robyn Coppell
Published On: 14th Feb 2025
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