Balancing Channel Choice and Guided Design to Optimize Customer Experiences – webinar

The demand for multichannel experiences is only growing, challenging organizations to design purposefully across various channels, customer segmentations, and contact drivers.

And while customers are clear about what they want – fast, frictionless support – they don’t always know how to get it.  

Join Execs In The Know and partner VXI on October 31st as we present an on-demand webinar: “Balancing Channel Choice and Guided Design to Optimize Customer Experiences.”

This on-demand webinar will highlight recently released market research from the 2023 CX Leaders Trends & Insights: Consumer Edition report and actionable commentary around how brands can evolve their multichannel strategies and optimize costs (the right way) with a blend of channel choice and guided design.  

VXI’s Chief Digital Officer, Neil Rae, and VP of CX Advisory services, Lauren Kindzierski, will leverage survey insights and their own experiences to explore the following topics and key takeaways:

• Evaluating the benefits of channel choice vs. channel guidance for your brand
• The important role of process excellence in channel orchestration
• Strategies for seamless channel transitions
• How to implement new channels effectively and optimize existing ones
• Tips for assessing organizational and BPO readiness for channel choice strategies  
• ** All registered participants will receive VXI’s Channel Strategy Framework, a quick start guide to boost customer engagement.

Additionally, all attendees will receive a complimentary hour-long consultation with VXI’s CX Advisory team (valued at over $1,200) to turn best practices into the next steps for your organization and its CX roadmap.

Author: Robyn Coppell