Research Shows That Automation Can Improve Advisor Satisfaction

NICE has announced the findings from its State of Automation in Customer Service survey.

Findings indicated that employees understand the benefits of robotic process automation (RPA) and are more willing to use it to help them deliver better service experiences.

More than 2000 employees in the United States and the United Kingdom were surveyed, to understand their perception of how RPA enables them to perform their daily tasks better.

Driven by NICE RPA’s unique, employee-centric approach to automation, NICE initiated this survey comprising employees working in both customer-facing and back-office roles, as well as individuals who perform managerial roles in these domains.

Key findings from the survey include:

Employees Are Still Spending the Majority of Their Day on Repetitive Tasks

More than half of the survey respondents said they spend over 50 percent of their working day on repetitive tasks, often a source of employee frustration and turnover that can ultimately result in poor customer service.

A quarter of respondents said that over 75 percent of their working day is taken up by repetitive tasks, highlighting the significance of the issue.

Organizations across the globe are recognizing the need to empower their employees with more strategic work but are struggling to put this into action.

Adopting RPA solutions frees up employees to spend more time on value-driven responsibilities that require human judgement, by leveraging automation to address the more mundane tasks.

Data Explosion Is Driving the Need for Automation in Service Delivery

Although the recent influx of data is creating opportunities to deliver better experiences via personalization and seamless cross-channel engagements, managing and acting on this data presents many challenges to customer service representatives.

When asked which task they would prefer to automate, a third (33 percent) of survey respondents said pulling data from various systems, followed by filling in forms (28 percent) and checking data accuracy (26 percent).

When looking specifically at respondents that perform back-office work, the desire for automation around data-related tasks grows even stronger: 40 percent of US back-office employees and 42 percent of UK back-office employees said RPA would be most beneficial for accurately processing data, tasks, forms and reports.

To deliver the kind of customized service consumers demand, organizations should provide their employees with RPA solutions that present contextually relevant data on their desktop within a single screen view as and when they need it.

Managers and Employees Both Believe in the Benefits of Automation, but for Different Reasons

In the US, 34 percent of managers managing employees in customer-facing roles believe that RPA helps their company deliver better customer experiences. In the UK, 31 percent believe that RPA enhances overall sales or saves the company money.

When it comes to employees executing back-office tasks, respondents in both the US and UK believe that RPA will be most beneficial for reducing errors and ensuring compliance (over 40 percent).

Although there are differing opinions on the benefits of RPA, many employees are ready and willing to embrace automation.

Barry Cooper

“This survey is a distinct indicator of the shift in mindset within the customer service industry, marking an exciting time for enterprises to invest in intelligent, employee-centric solutions such as NICE RPA,” Barry Cooper, President, NICE Enterprise Product Group, said.

“Employees and managers alike now more clearly understand the benefits of RPA and are ready to embrace it.”

“Delivering exceptional customer experience is essential. Brands will only succeed if they provide employees with solutions that help them focus on customer service and relieve them of repetitive tasks.”

Author: Robyn Coppell