A Guide to Starting a Virtual Call Centre

In this blog, we summarize the key points from a recent article from David McGeough at Scorebuddy where he explored what a remote call centre is and ways to help you determine if shifting to a virtual approach is the best move for your business.

Since the pandemic, remote work has seen a significant increase, with paid remote workdays rising from 7.2% in 2019 to 27.7% in 2024, after peaking at 61.5% in 2020. The growth of cloud software and AI-powered tools has fundamentally changed perceptions of remote work.

This shift has had both ups and downs. While it introduced challenges like tedious Zoom meetings, it also highlighted the many benefits remote work offers.

In the contact centre industry, this trend has boosted the adoption of virtual call centres, demonstrating what can be achieved with fully remote teams.

For executives, transitioning to a virtual call centre model can enhance flexibility, reduce costs, and tap into a global talent pool. It also enables 24/7 global support across time zones, keeping agents satisfied and engaged.

What Is a Virtual Call Centre?

A virtual call centre offers nearly all the features of a traditional call centre, but instead of being centralized in one location, it operates through remote agents scattered across various locations.

Imagine a fully operational call centre, but with agents working from home or any location with a reliable internet connection instead of being in a physical office.

This concept isn’t entirely new. Many call centres have transitioned to partial or fully remote setups in recent years.

However, the pandemic and advancements in cloud technology have made it easier than ever to establish a virtual call centre.

Is a Virtual Call Centre Right for You? 7 Key Questions to Consider

Before deciding to shift to a virtual call centre model, it’s crucial to evaluate whether it’s the right move for your business.

Remote work has many advantages, and most employees prefer it – 98% of workers want the option to work remotely at least part of the time.

But before making a big change, ask yourself these questions:

• What are my business objectives? Are you aiming to boost employee satisfaction, increase productivity, or achieve specific KPIs? What motivates your shift to a new model?
• Who are my customers? Will switching to a virtual call centre affect your customers? It’s essential to understand customer expectations and ensure that the transition benefits both your business and your clients.
• Do I need flexibility to scale? A major advantage of a virtual contact centre is the ability to scale up or down as needed. This is particularly useful in industries with seasonal fluctuations.
• What is my budget? A virtual call centre can be more cost-effective than a physical one, but it comes with new expenses, like upgrading cloud infrastructure, purchasing software, and training agents.
• How is our company culture? Remote work can be challenging for some employees. Agents need to be tech-savvy, which may require extra training. Also, 53% of remote workers find it harder to connect with colleagues, so consider more team-building activities.
• What are my data security and compliance needs? Shifting to a virtual call centre can complicate compliance with industry regulations. Ensure that data security remains a top priority.
• Do I have the tools to manage a remote team? Transitioning to a virtual contact centre requires rethinking team workflows and communication tools. Assess whether your current systems can be adapted for remote work.

While virtual call centres offer many benefits, they’re not always the best fit. Traditional call centres may still be preferable in cases where:

• Your centre only handles calls and doesn’t require omnichannel support
• Security is paramount, and on-site protocols are necessary.
• You have specific regulatory or client requirements that mandate on-site operations.
• You run a small business where scaling isn’t essential; a hybrid work model might be better suited.

Practical Tips to Start a Virtual Call Centre

Conduct Thorough Research

Before diving into a virtual call centre, research is key. Study how other companies have made the transition, especially those in similar markets or even competitors.

Evaluate if a virtual contact centre is in demand within your organization and whether it aligns with stakeholder goals. Then, draft a business plan that outlines objectives, strategies, and the steps to get started.

Clarify Your Business Needs

Focus on the reasons for the transition. Why do you need a virtual call centre? Are you aiming for better KPIs, enhanced scalability, or cost savings?

Defining your objectives clearly helps in setting realistic goals and determining the focus of your virtual call centre.

Review Your Budget

Financial planning is critical when shifting to a new model. While a virtual call centre may have fewer upfront costs than a traditional one, you’ll still need to consider expenses like cloud migration, software licenses, and training.

Also, plan for staffing needs during peak seasons. Will your current team be enough, or will you need to hire more agents?

Establish Clear KPIs

Success in a virtual call centre is measured by various metrics like average handle time (AHT), first call resolution (FCR), and customer satisfaction (CSAT). Here’s how these might change with remote work:

• AHT: Could decrease if agents work in comfortable environments but might increase if technical issues arise.
• FCR: Could improve with access to a centralized knowledge base but may suffer without proper communication tools.

Hire and Train the Right Talent

Building a successful virtual call centre starts with the right team. With the ability to hire from a broader talent pool, you can select agents who best fit the required skills and experience.

Proper vetting is essential to ensure candidates are suited for remote work. After hiring, create a comprehensive training and onboarding program to help agents excel from the start.

Develop Essential Policies and Workflows

Virtual call centres require distinct policies and workflows that differ from traditional models. Document these clearly so that all staff can reference them as needed.

This includes remote communication, data security, and performance monitoring. Outline workflows for tasks like handling customer inquiries, ensuring consistency in quality and responses.

Equip Agents With the Right Technology

Providing your agents with the right tools and software is crucial for a virtual call centre. Without them, agents may struggle with accessibility issues or mismatched systems. Key tools include:

• CRM Systems: Centralized platforms for tracking customer interactions.
• QA Software: Essential for monitoring and improving agent performance.
• Self-Service Tools: Options like AI-powered virtual agents can enhance customer service and free up agents for more complex tasks.

Implement a Strong Quality Assurance Program

Quality assurance (QA) is even more critical in a virtual call centre. Invest in a comprehensive QA program to track agent performance, monitor key metrics, and ensure consistency across the board.

With AI, QA tools can automatically score interactions and provide real-time dashboards, offering a full picture of quality without straining your budget.

Foster a Positive Work Culture

While virtual call centres offer many benefits, they can also lead to challenges like isolation and low morale. One in ten remote workers feels that remote work negatively impacts their personal lives, and nearly half struggle to connect with coworkers.

To prevent this, maintain open communication, encourage positivity, and create a supportive work environment. Avoid micromanaging and ensure that employees have a healthy work-life balance.

Promote Your Virtual Call Centre

For your virtual call centre to succeed, it needs visibility. Leverage your company’s marketing channels – website, social media, newsletters – to announce and promote your services. Consider SEO to increase discoverability.

Referral programs can also be effective, helping you attract new clients or talented agents looking for better opportunities.

Why Virtual Call Centres Need Robust Quality Assurance

The shift to virtual call centres is here to stay, and for good reasons. They offer cost savings, scalability, improved customer experience, and enhanced agent morale – if implemented correctly.

With the rise of AI-powered chatbots and virtual agents, quality assurance is more crucial than ever. It ensures:

• Consistent and high-quality customer support.
• Remote agents remain accountable and engaged.
• Compliance and security risks are minimized.

This blog post has been re-published by kind permission of Scorebuddy – View the Original Article

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About Scorebuddy

Scorebuddy is quality assurance solution for scoring customer service calls, emails and web chat. It is a dedicated, stand-alone staff scoring system based in the cloud, requiring no integration.

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Call Centre Helper is not responsible for the content of these guest blog posts. The opinions expressed in this article are those of the author, and do not necessarily reflect those of Call Centre Helper.

Author: Scorebuddy