Articles - Artificial Intelligence (AI)

Artificial Intelligence (AI) is changing the way contact centres operate, from smarter routing and real-time analytics to automated customer conversations. This hub brings together expert articles, webinars, and real-world examples to help you understand and apply AI technology in customer contact. Learn how AI can support agents, improve forecasting, and personalise customer experiences, while keeping the human touch that matters most. Whether you’re exploring automation for the first time or scaling existing solutions, you’ll find practical guidance and inspiration here.

AI in customer service concept with a robot in headphones coming out of a laptop
Our Top Use Cases for AI in Customer Service
Call centre agents working with technology
What Are the Key Call Centre Technologies?
16 Things Your Contact Centre Might Be Getting Wrong
The 10 Things They Won’t Tell You About Artificial Intelligence
Illustration of people moving a mountains - concept of overcoming a challenge
Contact Centre Performance Challenges and How to Fix Them
Video Image: The Difference Between ChatGPT, LLMs, and Generative AI
The Difference Between ChatGPT, LLMs, and Generative AI
Complaint concept with digital angry face
Can AI Really Handle Customer Complaints?
Row of robots working in a call centre
Contact Centre AI – The Truth Revealed
Three robots are wearing headsets
7 Things They Won’t Tell You About Installing a Chatbot
Artificial intelligence (AI) being used in customer service chat bot
How Customer Attitudes to AI in Customer Service Are Changing
Cost cutting concept with the word cost next to scissors
Top Ways Tech Can Help With Cutting Contact Centre Costs
Will Contact Centres Become a Thing of the Past?
robots in a line
Artificial Intelligence in the Contact Centre: What You Should REALLY Know
Abstract illustration of two robots in futuristic setting - ai concept
The AI Revolution – How Contact Centres Are Adapting
Why Should Contact Centres Invest in Artificial Intelligence?
Chatbot illustration with white robot surrounded by chat bubbles
What Is a Chatbot? Our Simplified Guide
Fixing issues with tech concept illustration with laptop and icons
15 Ways Contact Centre Technology Can Help Address Inefficiencies
Workforce Management Trends on colorful paper note with calculator and pen on red background.
Emerging WFM Trends to Look Out For
Customer details form on monitor
5 Ways to Improve Capturing Customer Details
Person holding lightbulb with cogs and graph - technology idea concept
10 Ways Technology Can Simplify the Contact Centre
Video Image: Improve Your Net Promoter Score (NPS)
How to Improve Your Net Promoter Score (NPS)
Robot hand and human hand over a globe
Wise and Shine: AI’s Bright Future in Customer Experience
A picture of a robot thinking
Customer Service AI: Where Are We Now?
Video Image: How Do Chatbots Work?
An Introduction to How Chatbots Work