Articles - Helen Pettifer

Helen Pettifer is Director of Helen Pettifer Training Ltd and a specialist in the fair treatment of vulnerable customers.

She has a background in call centre management and is committed to customer service excellence. Her training ensures front-line staff gain the awareness and resources to confidently identify and respond to signs of vulnerability.

Helen Pettifer is a British Standard Institute (BSI) associate consultant for BS 22458: 2022 Consumer Vulnerability, a Mental Health First Aider, a Suicide First Aider, a Dementia Friend, and a Friend Against Scams Champion. Recognised as a changemaker, she was invited to become a Fellow of the Royal Society of Arts in 2022.

Connect with Helen on LinkedIn

A photo of an office team having fun a Christmas
10 Christmas Customer Service Ideas for Festive Fun!
Dont Worry crossed out on notepad - alternatives to don't worry
Alternatives to Saying “Don’t Worry” to Customers
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Training Your Team to Take Ownership
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How Signposting Helps Businesses to Support Vulnerable Customers
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How to Support an Agent After an Angry Call
The concept word Empathy on wooden cubes.
How to Develop Empathy as a Skill in Your Frontline Teams
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16 Customer Service Training Ideas – With Activities, Games and Helpful Techniques
Hands reaching out - supporting vulnerability concept
How to Recognize and Assist Vulnerable Consumers
White lily and blurred burning candles - video cover for statements for supporting bereaved customers
Video: Agent Statements for Supporting Bereaved Customers
Treating venerable customers fairly webinar featured image
Webinar Recording: Treating Vulnerable Customers Fairly
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7 Models for Creating Customer Engagement
How to Encourage Customers to Disclose Vulnerability
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Are Call Centre Employees Equipped for Consumer Duty?