Articles - Research

Our original research offers a clear picture of what is really happening inside contact centres. This collection features exclusive surveys, industry reports, and data-driven analysis created by the Call Centre Helper team and our expert contributors. Explore findings on key topics such as customer experience, workforce management, technology, and employee engagement. Each report reveals actionable insights, benchmarks, and trends that can help you make better strategic decisions and stay ahead of industry change.

Process Failures are the Main Reason for Repeat Calls
2021 survey report
2021 Survey Report: What Contact Centres Are Doing Right Now
survey report landscape image
2025 Research: What Contact Centres Are Doing Right Now
Why Aren’t Chatbots Delivering on ROI?
Why Aren’t Chatbots Delivering?
Why Measuring Empathy in Digital Channels Really Matters
Why Measuring Empathy in Digital Channels Really Matters
Are Tighter Budgets Compromising Agent Wellbeing?
Are Tighter Budgets Compromising Agent Wellbeing?
Are You Ready to Embrace the New Dawn for Quality Assurance?
Are You Ready to Embrace the New Dawn for Quality Assurance?
Is AI the “Silver Bullet” We’ve All Been Waiting For?
Is AI the “Silver Bullet” We’ve All Been Waiting For?
Are You Doing Enough to Future-Proof Your Agents?
Are You Doing Enough to Future-Proof Your Agents?
Can AI Really Make Customers Happier?
Is Intraday Management Finally About to Get Easier?
Is Intraday Management Finally About to Get Easier?
What Does it Really Take to Run a People-First Operation?
What Does It Really Take to Run a People-First Operation?
Why it’s Never Been More Important to Embrace Flexibility
Why It’s Never Been More Important to Embrace Flexibility
A Look into WFM and What’s Changing in 2026
A Look Into WFM and What’s Changing in 2026
How AI Is Transforming QA in 2026 and Beyond
What Contact Centres are Doing Right Now Featured Image AI Chapter
Artificial Intelligence in the Call Centre: Survey Results
Customer Experience (CX) Chapter Cover 2023
How Are Contact Centres Delivering Great CX?
What KPI is the most valuable in improving NPS / CSAT?
The Most Valuable KPI to Improve NPS/CSAT
Survey chapter - technology, metrics, channels and more 2023
Latest Trends in Technology, Metrics, and Channel Choice
Workforce Management (WFM) Chapter Cover 2023
Research Insights – What’s Changing in Workforce Management?
Best Practice for Promoting Agents to Team Leaders Cover
Best Practice for Promoting Agents to Team Leaders
2016 spring survey report
White Paper: How Contact Centres Are Delivering Exceptional Customer Service (2016 Edition)
How-many-calls-do-you-monitor-per-agent-per-month
Most Contact Centres Monitor Less Than Six Calls Per Agent Every Month
22 Survey Cover What Do Your Customers Value Most?
What Do Customers Want From Contact Centres?