What Is Average Time to Abandon (ATA)? Related Articles How to Measure Call Abandon Rate 18 Simple Ideas to Reduce Your Abandon Rate How to Bring Down Your Call-Abandon Rates How to Predict Call Abandon Rates Based on Service Level © kc look - Shutterstock - 420015496 407 Filed under - Definitions, Abandoned Calls Average Time to Abandon (ATA) is also known as the Average Patience of the caller. This is the average length of time that a caller will stay in a queue before they abandon (or hang up) the call. While a significant number of people will stay on the line for very long periods of time, others will simply hang up. Some will redial, but many will not. Author: Robyn Coppell Published On: 27th Jan 2023 Read more about - Definitions, Abandoned Calls Recommended Articles How to Measure Call Abandon Rate 18 Simple Ideas to Reduce Your Abandon Rate How to Bring Down Your Call-Abandon Rates How to Predict Call Abandon Rates Based on Service Level Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to Webinars & Events Weekly Newsletter