What Is Brand Intelligence?

Brand Intelligence next to hand holding lightbulb with AI brain
325
Filed under - Definitions, ,

Brand intelligence is the collection and analysis of data related to customer sentiment and customer emotion about the brand.

The term can be used to describe the actionable information gleaned through analysis or to describe the brand intelligence process, which involves:

  • Collecting data from sources where consumers are talking about your brand
  • Gathering both qualitative and quantitative data
  • Employing brand intelligence tools to analyse data in context, and
  • Leveraging the resulting insights to predict consumer behaviour and reach performance goals, such as reducing customer churn or improving customer satisfaction.

Thanks to CallMiner

Author: Robyn Coppell

Published On: 21st Jul 2023
Read more about - Definitions, ,

Follow Us on LinkedIn

Recommended Articles

A picture of data, graphs and information
What Is Business Intelligence and Why Does It Matter?
Brand idea concept with hand holding light bulb
Brand Intelligence, the Definition, Tools & More
Hand holding and moving up wooden cube block which print screen smiley face with five stars for customer experience
Conversation Intelligence Improves Brand Experience
woman-on-bus
The Digital Customer Experience Is Changing. Is Your Brand on Board?