What Not to Miss at CCW Berlin 2025

The CCW Conference and Trade Show is taking place next week on 24th – 27th February in Berlin. Are you going?

More than 40 top speakers will present on vital industry trends, new working environments, future-proof technologies and much more over two conference days, alongside an innovation day and an inspiration day.

There’s also a whole heap of fantastic exhibitors and sessions to join – so we’ve compiled this list to help you make the most of your visit!

What Stands Should You Be Visiting?

Below is a list of stands that we recommend visiting while you’re at the show.

Company	Stand
Alvaria CX	Stand : D20 · Hall : 3
Amazon Web Services	Stand : C14 · Hall : 3
babelforce	Stand : H17 · Hall : 2
Calabrio	Stand : C6 · Hall : 3
Cisco Systems	Stand : C14 · Hall : 3
Cognigy	Stand : H10 · Hall : 3
Content Guru	Stand : D16 · Hall : 3
Diabolocom	Stand : F8 · Hall : 3
eGain	Stand : C19 · Hall : 2
Enghouse	Stand : B4 · Hall : 3
Five9	Stand : C12 · Hall : 3
Freshworks Inc.	Stand : A1 · Hall : 1
Genesys	Stand : B10 · Hall : 2
Jabra	Stand : B12 · Hall : 3
Kore.ai	Stand : C7 · Hall : 3
Mitel	Stand : B10 · Hall : 2
NFON	Stand : B20 · Hall : 3
NICE	Stand : G13 · Hall : 3
Oracle Communications	Stand : B24 · Hall : 3
Parloa	Stand : D15 · Hall : 2
Peopleware	Stand : G18 · Hall : 3
Poly	Stand : E4 · Hall : 3
Quadient	Stand : A4 · Hall : 2
Qualtrics	Hall : 3
Salesforce	Stand : B10 · Hall : 2
ServiceNow	Stand : E14 · Hall : 3
Sprinklr	Stand : F9 · Hall : 2
Talkdesk	Stand : B7 · Hall : 3
Verint	Stand : A13 · Hall : 1
Zendesk	Stand : A15 · Hall : 1
Zoho	Stand : F15 · Hall : 2
Zoom	Stand : F20 · Hall : 3

If you haven’t registered yet, click here

Themed Agendas

Not sure what sessions to catch while you’re there? We’ve brought some of the agenda highlights together into key themes, so you can catch the sessions that home in on the areas you’re most keen to learn more about at the event – organized into key themes of AI, Customer Experience, and Employee Experience.

What’s On: All About AI

Looking to explore the best AI has to offer right now and how it can drive efficiencies across your contact centre? Take a look at these sessions…

The 6 levels of AI-supported orchestration – A phase model for revolutionizing customer interaction

25.02.2025 11:30
Lewe Zipfel, Sr. Director Solutions Consulting D/A/CH at Genesys
Martin Schmidt, Senior Project Manager – Strategy & Operations at Ionos

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There is no turning back! Or is there? Where are customer expectations heading in the age of AI?

25.02.2025 09:20
Prof. Dr. Klemens Skibicki | PROFSKI GmbH

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Cloud Services for Contact Centers / Multi- & Omnichannel Solutions in Customer Dialogue

25.02.2025 12:10
Stefan Glomb, Senior Solution Consultant • EMEA SC’S • Genesys

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Genesys Cloud – the AI Platform for the future in CX

25.02.2025 15:00
Heinrich Welter, VP Central Europe • Genesys

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Successfully shaping customer care – How do we bring AI and humans together for successful collaboration?

26.02.2025 09:35
Tilman Eichstädt | HelloFresh

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How Al will transform CX by 2030

26.02.2025 12:30
Steve Blood, VP of Market Intelligence and Evangelism – Five9

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Safety and risks of AI: A balancing act between regulation, speed of innovation and international competition

27.02.2025 09:15
Dr. Tina Klüwer | KI-Expertin und Autorin

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EU AI Act – Challenges and opportunities for customer service and sales

27.02.2025 11:10
Alina Moers | Luther Rechtsanwaltsgesellschaft mbH

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3 Years From Now: AI departments will have to establish themselves in companies

27.02.2025 11:30
Lewe Zipfel, Sr. Director Solutions Consulting D/A/CH at Genesys

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Data protection aspects in the use of AI – Challenges and solutions

27.02.2025 12:10
Dr. Michael Witteler | Pusch Wahlig Workplace Law

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The Winner Takes It All – What companies can learn from Abba, Billy Joel or COLDPLAY about acoustic brand management and what role audio AIs play in it

27.02.2025 14:00
Johannes Raschpichler | sonocom/insone

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What’s On: Improving CX

Keen to overhaul your CX strategy and need some fresh inspiration? Take a look at these sessions…

Empowering customer interactions, mastering customer journeys

25.02.2025 09:05
Andreas Nothdurft and Tobias Schneider at Accenture
Daniel Karadza and Konstantin Kuhn at Genesys

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The new relationship with the customer – How to exceed customer expectations and build customer loyalty

26.02.2025 09:00
Simona Kump | L’Oréal Deutschland

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Content meets customer service: Strengthen customer loyalty with creative social media content

26.02.2025 09:05
Alicia Joe | Youtuberin, Journalistin und SPIEGEL-Bestseller Autorin

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Cloud Services for Contact Centers / Multi- & Omnichannel Solutions in Customer Dialogue

26.02.2025 15:10
Stefan Glomb, Senior Solution Consultant • EMEA SC’S • Genesys

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How do your customers and employees really perceive the technology? What happens in our brain when we interact with a chatbot or a robot?

26.02.2025 15:30
Prof. Dr. Bertolt Meyer | TU Chemnitz

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Omnichannel expertise for a seamless customer journey

26.02.2025 16:30
Sigrid Lukasek-Heider | IKEA Customer Support Center GmbH

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What’s On: Boosting EX

Are you struggling with poor staff retention and engagement? Take a look at these sessions for some ideas on how to improve your agent experience…

Between aspiration and reality – How can we become an attractive employer?

24.02.2025 11:30

Melanie Bielefeld | TUI Customer Operations GmbH
Thorsten Hartig | Konzern Versicherungskamme
Corinna Kaussen | Digital Dialog GmbH (Rheinische Post Mediengruppe)
Lars Lindner | Förde Sparkasse

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New models for new labour: Intergenerational equity and flexible forms of employment for a changing world

25.02.2025 10:30
Cathryn Clüver Ashbrook | Bertelsmann Stiftung

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Lufthansa and Genesys – accelerate your future

26.02.2025 10:30
Patrick Redford, Product Owner Service Center Solution, Lufthansa Group, Austrian Airlines, Lufthansa, SWISS

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What’s On: The Stands

babelforce Stand : H17 · Hall : 2

Visit the babelforce team to take part in their daily raffle – for your chance to win a Roomba, a Marshall speaker, or a GoPro.

They’ll also be asking you to help them find Martha… Their unofficial mascot “Poor Martha”, who is lost in the exhibition hall and will be sharing clues on social media; if you find her and bring her back, you win a €100 voucher for their customer Bergfreunde, Europe’s best outdoor adventure brand, and a swag bag that includes a limited edition graphic novel about Martha’s adventures in CX…

To commemorate the 1st annual babelFab awards, the team will be roaming the halls Gonzo journalism style, presenting medals in categories like “#Goals Award” for most impactful booth, and “Demo Heaven” for best product demo.

They will also have a ton of merch for everyone who swings by the booth, and have made sure that everyone who checks into the CCW hotel will get a gift from them upon checking in.

Not only this, but they are running after parties on the first two nights and have tickets to share for people who want to keep the conversation going after hours!

Calabrio Stand : C6 · Hall : 3

From February 24th to 27th, the Calabrio team will be showcasing their award-winning workforce engagement solutions that are revolutionizing the world of work.

So visit them at booth C6 to see first-hand how their innovative tools can increase productivity, engagement, and efficiency.

They are looking forward to an excellent event full of inspiration and cooperation – sharing ideas, discovering solutions, and driving success together!

Enghouse Stand : B4 · Hall : 3

Visit the Enghouse team at their bigger booth this year – complete with demo stations – to discover and see the latest trends, engage with industry experts, and explore how they are shaping the future of customer experience and contact centre services.

They’ll be discussing key topics such as AI-driven customer service, automation, cloud, and the future of omnichannel engagement.

They’ll also be demo’ing CxEngage – a scalable and flexible cloud contact centre solution designed for efficiency and innovation, featuring:

• Modern, easy, and intuitive UI with flexible and intuitive no-code flow designer
• Video-enabled omnichannel experience with support for voice, email, chat, SMS, social media, and work items
• Micro-services deployment, with immediate auto-scaling
• Intelligent Advanced Routing capabilities
• Native Workforce Engagement Management (WEM) capabilities
• Powerful API-first design for easy integration of mission-critical and 3rd-party applications
• Solution parity across all deployments, regardless of location

Not only this, but you’ll be able to play Spin the Wheel & Win!, as well as Meet Their Leadership Team, ready to connect and share insights on how they can help elevate your contact centre & customer experience strategy.

Five9 Stand : C12 · Hall : 3

Five9 is once again one of the main sponsors of the event, so head over and meet the Five9 team in Hall 3, Stand C12, and find out how they can help you with your CX transformation.

The New CX Starts Here! That’s their theme for 2025 and they’ll be onsite showing you how you can offer your customers an AI-driven CX through highly personalized and seamless experiences by using AI at every stage of the customer journey.

Genesys Stand : B10 · Hall : 2

Keep an eye out for the Genesys stand with a very special shape! Walk through the lighted arch to find…

2 Tiny houses for their internal meeting rooms; 7 Genesys demo pods, presenting their product line up; 7 partners and 2 premium partner spots at the back with a lounge area.

They also have their own video crew on the stand for interviews and recap of their stand and surrounded activities, so feel free to come with your video crew, as well to get one of their sales leaders interviewed!

You’ll also see their brand new company identity and logo, as well as their crew in their new branded company hoodies!

Peopleware Stand : G18 · Hall : 3

Don’t miss the opportunity to experience the new Peopleware brand live at the trade show. This is the very first opportunity ever to be able to personally get to know Peopleware on site! So head over to hall 3, booth G18 to chat with their WFM experts, and get a short demo of how Peopleware optimizes even complex WFM processes.

Peopleware is also co-sponsoring the champagne reception of the German Contact Center Association, CCV (Customer Service & Call Center Verband Deutschland e. V.), on the first evening of the trade show, February 25, 2025, at 5 p.m – where industry representatives are cordially invited to celebrate the Peopleware debut at the CCV stand H14 in hall 3.

Don’t miss their presentations either – including Andreas Bopp, Sales Director presenting Peopleware AND “Artificial Bullshit”, where Peopleware’s CEO Peter Bollenbeck will explore artificial intelligence (AI) and other so-called disruptive technologies from a completely different perspective. (Expect controversial insights and a surprising conclusion!)

NICE Stand : G13 · Hall : 3

NICE is set to make a significant impact at this year’s event, with one of the largest booths at CCW Berlin (Stand G13, Hall 3). Designed for an immersive experience, the stand will showcase six interactive demo pods highlighting NICE’s cutting-edge AI and automation platform and solution suite, along with a VIP meeting area and a daily coffee bar to keep both caffeine and conversations flowing.

You will also be able to take part in engaging activities, from live portrait drawings to a Memory Wall game, with exciting prizes like an Apple HomePod up for grabs.

A major highlight will be the NICE keynote on February 25th at 14:15, where Director and CX expert Christian Steinl will share valuable insights into successful digitalisation, automation, and AI adoption. Adding to the buzz, NICE will host a Happy Hour on February 26th at 16:00, serving mini burgers and drinks—offering the perfect opportunity for you to connect and unwind in a relaxed setting.

Sprinklr Stand : F9 · Hall : 2

Head over to the Sprinklr stand for amazing cookies and coffee… While you take a look at their latest product demos and see what’s changed in the world of CX.

Talkdesk Stand : B7 · Hall : 3

Pop along and visit the Talkdesk team to see how their next-generation cloud contact centre platform – powered by AI – can help your service team deliver unmatched customer experiences.

Zoom Stand : F20 · Hall : 3

Want to see what Zoom have been up to? Head over to their stand for a demo of their CX/Contact Centre Solutions – including Virtual Agent and AI Expert Assist. They will also be talking about Cloud Telephony and their Zoom Workplace Platform – including AI Companion.

And why not take the opportunity to create your Zoom Avatar at their booth and get it printed as a Polaroid too?

Author: Rachael Trickey